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More on Marketing

September 29, 2010

I hit the holy grail of library marketing resources today when I was searching for something else.  It is an annotated bibliography compiled by Patrick Meyer, currently the Interim Library Director at the Thomas Jefferson School of Law.

Meyer’s bibliography includes a variety of resources including:  journal articles, books and manuals, audio recordings,
videotapes, listserves and discussion lists, and even software.

Check it out.

One of the campaigns discussed on his bibliography is the ACRL’s “@ your library” campaign.  They offer templates to get your out marketing campaign rolling (see below):

The footer for the ad template.

Now, wasn’t that easy?

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