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QR Codes in libraries

March 8, 2011

I’m back, after a much needed break, to talk about QR Codes!

David Lee King, one of my favorite library bloggers, posted about free ebook QR Codes used as an advertisement at Denver International. Check it out!

QR Codes, or “quick response” codes, are scannable squares that act like barcodes by encoding information graphically. They are used in shipping, but have recently been used in advertising from magazine ads to bus stop billboards. Smartphones can “scan” these codes, and the result can bring up e-mail, text, download, or link to a website (I wonder about malicious QR Codes–they may be something to look out for).

In a recent group project, Nancy Kim, Lena Najarian, and myself mashed-up discussion forums and QR Codes to create a sort of reader’s advisory/library marketing campaign by using QR Codes displayed on book jacket posters to link users to a page on the library’s website about similar titles, genres, and authors.

The possibilities for QR Codes are exciting–even if they only reach about 15% of cellphone users. They are free to create, and have truly hyperlinked our three-dimensional world.

Street artists–take note!

Libraries, take advantage.


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